Erste Group

Target Group Campaign Manager

Erste Group

full-time

Posted on:

Location Type: Office

Location: Wien • Austria

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Salary

💰 €44,860 per year

About the role

  • End-to-end campaign management: From concept to analysis — planning, execution and optimization of omnichannel campaigns (email, social, paid media, events, George, print)
  • Automating customer journeys: Developing multi-step, event-based journeys for defined audiences
  • Digitizing content & processes: Designing digital assets, integrating campaign and booking systems, leveraging AI tools
  • Data-driven marketing: KPI monitoring, performance optimization and development of innovative new-customer acquisition strategies
  • Partnerships & partner management: Establishing and managing strategic partnerships, implementing below-the-line activities
  • Budget management: Planning and controlling the budget
  • Research & insights: Market analysis, customer insights and deriving growth strategies

Requirements

  • Degree in marketing, communications, digital business or equivalent, or relevant professional experience in digital campaign management or CRM marketing
  • One to two years' experience in end-to-end campaign management
  • Basic understanding of segmentation and audience targeting logic
  • Knowledge of email marketing, social ads, app/web push, landing pages
  • Analytical mindset and ability to translate data into concrete actions
  • Creative approach to developing new ideas
  • Strong communication skills when collaborating with product teams, sales and agencies
  • Enjoy experimenting, testing and optimizing
Benefits
  • Flexible home office arrangements
  • Diversity
  • Equal opportunities for all employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementemail marketingsocial adsapp/web pushlanding pagesKPI monitoringperformance optimizationcustomer journey automationdigital asset designdata analysis
Soft Skills
analytical mindsetcreative thinkingstrong communicationcollaborationstrategic thinkingbudget managementresearch skillsinsight generationproblem-solvingadaptability