Equip

Marketing

• Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives.
• Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints.
• Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement.
• Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels.
• Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
• Serve as a strategic thought partner to executive leadership, provider insights on market dynamics, positioning, and growth opportunities.
• Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner.
• Perform other duties as assigned.

Vice President, Marketing

Insurance

• Lead the IVS team by providing daily guidance, training, and quality assurance to ensure performance metrics are met, while remaining ready to complete hands-on insurance verification tasks as needed.
• Develop collaborative relationships and interface with insurance companies/payors to verify benefits and eligibility, including managing pushback and conflicting information.
• Work collaboratively with the RCM, finance, accounting, admissions, and utilization management departments.
• Act as a trusted subject-matter expert for insurance benefits, eligibility, and complexity.
• Provide real-time guidance and escalation support for timely and accurate verifications.
• Identify process gaps, inefficiencies, and error trends, translating them into practical improvements.
• Lead onboarding for new Insurance Verification Specialists and deliver ongoing training to reinforce payor knowledge, standard work, system updates, and best practices as processes evolve.
• Facilitate regular team meetings and one-on-one check-ins to provide guidance, address challenges, share updates, and ensure alignment on priorities and expectations.
• Monitor individual and team performance against quality, accuracy, and productivity standards; provide timely coaching, feedback, and development support to drive consistent performance and continuous improvement.
• Perform other duties as assigned.

Lead Insurance Verification Specialist

Customer Support

• Via a chat hotline, sufficiently answer incoming inquiries related to meal planning, nutritional needs, and behavioral challenges in a timely, professional, and supportive manner in line with that patients’ individualized treatment and meal plans as well as Equip protocols and treatment philosophy.
• Convert escalated or complex inquiries to phone or video support to ensure timely resolution.
• Monitor the chat queue to ensure timely responses, prioritizing multiple conversations at once while maintaining quality and professionalism.
• Complete administrative tasks including documentation of interactions and messaging triage/response as appropriate.
• Maintain patient confidentiality and adherence to all company policies and procedures.
• Deliver on response time, resolution and satisfaction SLAs.
• Participate in required training and internal meetings.
• Perform other duties as assigned.

Vice President, Marketing

Lead Insurance Verification Specialist

Meal Support Specialist – Registered Dietitian, Part Time, Weekends