Equip

Senior Creative Strategist

Equip

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $108,000 - $120,000 per year

Job Level

Senior

About the role

  • Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies.
  • Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint.
  • Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics.
  • Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps.
  • Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization.
  • Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success.
  • Collaborate with channel owners on cross-channel creative testing.
  • Translate performance data and insights into clear, actionable recommendations for creative optimization.
  • Ensure learnings are documented and shared to inform future work and strategic decisions.

Requirements

  • 6+ years of experience in an in-house creative and marketing environment in a strategic role.
  • Strong operational and project management capabilities and experience driving operational workflows and initiatives.
  • Deep understanding of multi-channel consumer funnels and creative production workflows—website, email, paid media, direct mail, etc.
  • Demonstrated experience mapping and optimizing creative or customer journeys.
  • Experience developing and executing cross-channel creative testing strategies.
  • Proven ability to translate insights and data into actionable creative guidance.
  • Experience introducing and scaling tools and systems within creative teams.
  • Familiarity with analytics platforms such as Google Analytics and Meta.
  • Strong strategic thinking, communication, and stakeholder partnership skills.
Benefits
  • Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.
  • Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.
  • Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.
  • Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!
  • 401(k) retirement plan.
  • Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.
  • Generous parental leave.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative journey mappingmulti-channel consumer funnelscreative production workflowscross-channel creative testing strategiesdata translationcreative optimization
Soft Skills
strategic thinkingcommunicationstakeholder partnershipoperational capabilitiesproject managementcollaboration