Equifax

Marketing Director – Government Solutions

Equifax

full-time

Posted on:

Location Type: Hybrid

Location: St. Louis • Montana • Virginia • United States

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Job Level

Lead

About the role

  • Drive the growth of government solutions portfolio sold directly to federal, state, and local government agencies
  • Develop and execute marketing strategies addressing selling data solutions to diverse personas within government
  • Communicate value propositions to sales team and support efforts to sell solutions
  • Develop and manage end-to-end marketing program plans across multiple channels
  • Leverage market research to understand buyer personas and needs for campaigns
  • Serve as project manager of marketing programs within the strategic marketing plan, utilizing technical expertise

Requirements

  • 5+ years of experience in Marketing, with a focus on Product Marketing, Brand Marketing, Sales Enablement, and Content Creation
  • Proven expertise within Social Services or Federal government
  • Must understand the specific personas involved in the buying centers for data or technology solutions
  • Experience managing the 'through-channel' marketing journey (Company -> Government>Constituent)
  • A track record of taking initiative and using 'grit' to deliver results in uncertain or complex environments
  • Well-versed in B2G marketing planning, including digital tactics, trade show marketing, and sales collateral development
Benefits
  • comprehensive compensation and healthcare packages
  • 401k matching
  • paid time off
  • organizational growth potential through our online learning platform with guided career tracks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingBrand MarketingSales EnablementContent CreationB2G marketing planningDigital tacticsTrade show marketingSales collateral developmentMarket researchProject management
Soft Skills
CommunicationInitiativeGritAdaptabilityCollaborationStrategic thinkingProblem-solvingLeadershipOrganizational skillsInterpersonal skills