Marketing Automation Specialist, Dynamics 365
EQ Bank | Equitable Bank
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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About the role
- Build, execute, and optimize email and automated marketing campaigns
- Configure and manage workflows, journeys, and triggers within Dynamics Marketing
- Support campaign setup beyond email build, including segmentation and automation logic
- Collaborate with stakeholders to translate requirements into scalable automation solutions
- Maintain documentation and best practices for marketing automation processes
- Streamline and improve existing email and campaign workflows
- Reduce execution bottlenecks by supporting campaign delivery independently
Requirements
- Post-secondary education in Marketing, Commerce or related experience
- 5+ years of B2C/B2B Email Marketing Experience
- Extensive experience with Microsoft Dynamics 365 implementation and support
- Experience with responsive HTML templates
- Experience with CI Journeys and CRM functionalities in Dynamics 365
- Experience in setting up and managing push notifications channels
- Solid understanding of Canada’s Anti-Spam Legislation (CASL)
- Strong analytical mindset
- Self-motivated and independent worker with excellent communication and inter-personal skills
- Effective planning and project management skills
- A proactive and ambitious marketer who enjoys developing new solutions to challenging problems, and that can execute these ideas flawlessly
- Finance Services experience would be an asset
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Annual professional development allowance and a comprehensive Career Development program
- A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingautomated marketing campaignssegmentationautomation logicresponsive HTML templatesCI JourneysCRM functionalitiespush notificationsMicrosoft Dynamics 365B2C/B2B marketing
Soft Skills
analytical mindsetself-motivatedindependent workercommunication skillsinterpersonal skillsplanning skillsproject management skillsproactiveambitiousproblem-solving