EQ Bank | Equitable Bank

Director, Public Relations and Communications

EQ Bank | Equitable Bank

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Location Type: Hybrid

Location: Toronto • Canada

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Job Level

Lead

About the role

  • Proactive and reactive media relations to increase EQB’s presence in top-tier, mainstream press (across technology, business, financial, consumer & lifestyle beats), showcasing how we are changing the future of banking
  • Develop and pitch earned media stories about EQB and its brands – EQB, Equitable Bank, EQ Bank/Banque EQ, Concentra Trust as required – to mainstream and emerging media outlets as well as niche centres of influence to ensure stories support business goals and resonate with target audiences
  • Work closely with our content, data and business teams to develop trend stories based on target personas and content-specific insights
  • Support Executive Leadership Team directly with visibility and thought leadership initiatives
  • Provide operations oversight of reporting to showcase the value PR adds to our organization
  • Work closely with internal communications teams to provide counsel and support as needed for internal initiatives
  • Build connections with key media organizations and journalists through a mix of traditional, digital and social
  • Field reactive media calls quickly and effectively
  • Coordinate media training with agency and/or conduct media training as required
  • Brief and prep executive-level spokespeople for media interviews and speaking engagements with expert counsel
  • Monitor daily to keep abreast of industry news; share relevant stories with senior leaders and enterprise
  • Create and disseminate twice-weekly media digests to an internal audience
  • Support the investor relations team with media relations and writing, including for quarterly earnings and ad hoc requests
  • Support all areas of the bank with press release writing and editing, as well as select additional support
  • Collaborate regularly with internal teams, such as marketing, product, social media, legal, risk, compliance, ESG and strategy and corporate development
  • Support the Integration Management Office as required for long-term functional planning
  • Work with the VP Marketing and Senior Director, EQ Bank Marketing to create and manage occasional PR activations
  • In the event of a crisis or issue, lead communications efforts across the enterprise and provide media relations support to the crisis/issues management team

Requirements

  • Undergraduate degree or diploma in Journalism, Communications or Public Relations, or an equivalent combination of experience and formal education
  • A minimum of 12 years’ experience in a media relations role, in-house or with an agency; agency experience is strongly preferred
  • Proven skill in pitching and landing earned media stories
  • Knowledge of stakeholders and requirements of communicating in the banking sector and as a publicly traded entity required
  • Knowledge of French is an asset Leading media training for executives
  • Ability to operate independently, organize ideas from other marketing team members and disseminate information to cross-functional peers
  • Excellent written and verbal communication skills Ability to work on big strategy plans as well as day-to-day tasks
  • Ability to think both creatively and strategically
  • Ability to run multi-channel and audience PR campaigns that deliver measurable results and meet objectives
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills
  • Creativity in securing coverage and buzz with traditional outlets
  • Deep understanding of social media
  • Project and budget management skills
  • Responds well under pressure with strict time limit
  • Quick and enthusiastic learner
Benefits
  • Competitive discretionary bonus
  • Market leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Employee Share Purchase Plan
  • Maternity/Parental top-up while you care for your little one
  • Generous vacation policy and personal days
  • Virtual events to connect with your fellow colleagues
  • Annual professional development allowance and a comprehensive Career Development program
  • A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media relationsearned media pitchingpress release writingmedia trainingreporting skillsproject managementbudget managementsocial media strategycrisis communicationscontent development
Soft Skills
excellent written communicationexcellent verbal communicationcreativitystrategic thinkingindependenceorganizational skillsdeadline-orientedinquisitivefollow-up skillsability to work under pressure
Certifications
undergraduate degree in Journalismdegree in Communicationsdegree in Public Relations