Epic Gardening

Growth Marketing

• Meta paid across Epic Gardening and Botanical Interests
• Strategy, budget, campaign structure, in-platform execution
• Creative strategy is your primary lever
• Set the testing roadmap, write the hooks, storyboard concepts
• Run a tight loop with an in-house videographer
• Paid UGC and creator whitelisting
• Voice integrity
• Ensure every ad sounds like a knowledgeable, friendly gardener talking to another gardener

Growth Strategist – Chief Grower

Account Manager

• Build and maintain strong relationships with existing customers to drive satisfaction, retention, and growth
• Identify and pursue new business opportunities through prospecting and account expansion
• Execute strategic sales plans to meet or exceed annual revenue targets
• Conduct a minimum of 3 in-person visits per account per season, along with consistent monthly outreach (calls/emails)
• Accurately track sales activities, pipeline, and customer interactions in CRM systems
• Prepare and deliver forecasts, reports, and performance updates
• Support and drive successful product launches within both existing and prospective accounts

Territory Manager

• Build the Pipeline: High-velocity outreach and seeding at scale. You'll manage thousands of seeds to harvest a handful of unicorns.
• Run Adjacent Category Tests: Pet, DIY, Wellness, Homesteading. Find the whitespace with low CAC and high LTV, then own it.
• Own Paid UGC and Whitelisting: Source, brief, and manage creators for paid UGC. Move top performers into whitelisted Meta and TikTok campaigns. You evaluate whitelisted content as a mid-funnel signal generator, not a direct-response unit.
• Own Affiliate Revenue: You hold the revenue line and contribute materially to annual targets.
• Drive Membership: Every partnership optimized toward Greenhouse Membership conversion.
• Kill What Doesn't Work: Weekly pipeline audits. If a segment isn't hitting gross margin thresholds after attribution, cut it.

Growth Strategist – Chief Grower

Territory Manager

Senior Manager, Growth & Ambassador Pipeline