Epic Gardening

Ecommerce

• Lead the evolution of the BIO digital brand including voice, visuals, and customer journey
• Ensure every online touchpoint (site, email, campaigns, ads) reflects a cohesive experience
• Own performance of product and collection pages (PDPs and CLPs), optimizing for engagement and conversion
• Build and execute a roadmap for continuous improvement of UX, navigation, and site merchandising
• Partner with Product and Merchandising teams to shape digital assortment, positioning, and launch strategy
• Collaborate with Operations to align campaigns, launches, and merchandising strategy
• Set clear goals and expectations for contributors and cross-functional partners

Senior eCommerce Brand Manager

Email Marketing Manager

• Build and optimize email campaigns that grow and retain our membership base.
• Plan and manage automated flows — welcome, nurture, renewal, and re-engagement.
• Turn blog readers into paying members through smart, educational email journeys.
• Write clear, compelling copy that informs, inspires, and converts.
• Segment audiences for personalized, high-relevance messaging.
• Test subject lines, CTAs, and send timing to maximize performance.
• Track KPIs, including open, click, conversion, and churn, then act on insights.
• Maintain list health, deliverability, and compliance standards.
• Collaborate with design and content teams for cohesive campaigns.
• Manage opt-ins and pop-ups to boost list growth.
• Continuously look for new ways to improve engagement and LTV.
• Create email campaigns that convert Shopify buyers through post-purchase flows.
• Build automated upsell and cross-sell sequences that drive membership subscriptions.