Environment Bank

Digital Marketing

• Develop and execute digital marketing strategy across multiple channels to drive lead generation
• Lead paid-for digital advertising campaigns (Google paid, programmatic) to hit sales and onboarding targets
• Lead and administer HubSpot CRM marketing system including data management, automation, report building, HTML emails and HubSpot integration to maximise ROI
• Build live dashboards and produce monthly board reports demonstrating marketing effectiveness in real time
• Manage extensive contact lists with effective segmentation and GDPR compliance
• Build email campaigns and automated client journeys based on interactions
• Support Communications Manager and external agencies with SEO-rich content, copywriting and case studies
• Analyse data to inform local and national marketing campaigns, including social media and paid advertising
• Play a key role in developing the overall marketing strategy and budget alongside the broader marketing team

Digital Marketing Manager