enviolo

Strategy

• Define and execute Enviolo’s European retail strategy in alignment with OEM priorities and commercial objectives .
• Translate commercial goals into clear retail programs that drive awareness, conversion, and sell-through.
• Ensure consistent and high-quality execution of Enviolo’s brand and product experience at retail.
• Build and manage long-term relationships with key retail chains, dealer networks, and buying groups.
• Strengthen retailer advocacy for Enviolo-equipped bikes by demonstrating value, performance, and ease of use.
• Collaborate with OEM partners to align retail initiatives with model launches and portfolio strategies.
• Develop and oversee retail activation initiatives, including in-store training, product demonstrations, merchandising, and promotional campaigns.
• Support the creation and rollout of training materials and educational programs that improve technical confidence and sales effectiveness.
• Ensure retail teams are equipped to represent Enviolo products clearly and convincingly to end consumers.
• Monitor retail performance, service feedback, and market trends to identify opportunities and risks.
• Translate retail insights into recommendations that influence commercial planning and go-to-market decisions.
• Continuously improve retail programs based on data, feedback, and evolving market dynamics.
• Work closely with Business Development, Marketing, Product, and Service teams to deliver a cohesive retail experience.
• Represent Enviolo at dealer events, trade shows, and key industry gatherings to strengthen brand presence and relationships.

Retail Strategy Manager