enventa Group

Online Marketing Manager – Marketing Automation, Lead Generation

enventa Group

full-time

Posted on:

Location Type: Hybrid

Location: Stockach • Germany

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Job Level

Senior

About the role

  • You plan, execute and optimize end-to-end email campaigns — from newsletters and triggered messages to nurturing and re-engagement — using AI daily for briefings, copy, personalization and analysis
  • You orchestrate automated journeys across the entire funnel for our B2B target audiences
  • You analyze the performance of your activities using KPIs such as deliverability, open rate (OR), click-through rate (CTR), conversion and pipeline contribution, and run systematic A/B tests to derive and implement optimizations
  • You continuously maintain and develop our website
  • You ensure on-page and technical SEO, strengthen internal linking and use geo- and AI-supported optimizations to increase visibility and relevance
  • You continuously evaluate Core Web Vitals, loading times, traffic sources and conversions, and develop measures to increase visitors, conversions and brand awareness (e.g., content hubs, CRO tests, lead magnets)

Requirements

  • At least 3 years of experience in online marketing — whether via a degree or a career switch: what matters is your drive and impact
  • Solid expertise in email marketing and marketing automation, ideally with HubSpot
  • You think in end-to-end campaigns and customer journeys and understand digital marketing processes
  • Experience in a B2B environment, preferably with exposure to software/IT and complex buying centers (decision-making units)
  • Analytical strength, a structured approach to work and a passion for testing, learning and scaling
  • Basic knowledge of HTML/CSS, UX/CRO, testing tools (e.g., VWO), and Data Studio/Looker
Benefits
  • Plenty of freedom and opportunities to shape your personal work environment
  • A company culture where you can be yourself
  • Transparent structures and processes, short decision-making paths and many opportunities to contribute and implement your own ideas
  • Many benefits such as bike leasing, workation, employee discounts, etc.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingmarketing automationSEOA/B testingHTMLCSSUXCROdata analysisKPI analysis
Soft Skills
analytical strengthstructured approachtestinglearningscalingdriveimpact