Growth Marketing Lead

Entri

full-time

Posted on: 1/29/2026

Location Type: Remote

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💰 $110,000 - $140,000 per year

About the role

Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral
Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers
Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration
Develop go-to-market plans for emerging product lines and under-leveraged capabilities
Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers
Repurpose existing wins into segmented campaigns and multi-touch plays for new markets
Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels
Design and execute campaigns that support both new logo acquisition and expansion across our product suite
Stand up an early account-based marketing (ABM) motion targeting high-priority accounts
Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points
Build basic attribution and reporting infrastructure to track marketing performance by segment and source
Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles

3+ years in growth marketing roles at early-stage B2B startups, with a track record of building and scaling
5+ years total experience in B2B SaaS or infrastructure-adjacent industries.
Some experience in product marketing, content marketing or sales enablement roles is a plus but not a hard requirement
Strong data acumen: able to analyze funnel metrics, understand attribution, and tie activity to outcomes
Proven ability to balance strategy and execution, from defining a program to writing the copy and launching it
Scrappy and comfortable operating with autonomy. You figure things out, ask smart questions, and keep moving
Hands-on with execution across marketing automation, content, paid, and lifecycle campaigns
Experience with HubSpot (or similar MAPs) for segmentation, automation, and performance tracking
Ability to ramp quickly on technical product domains and collaborate closely with sales and product teams. Resourceful, iterative, and energized by ownership.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingB2B SaaSproduct marketingcontent marketingsales enablementdata analysisfunnel metricsattributioncampaign executionlead qualification

Soft Skills

strategic thinkingexecutionautonomyresourcefulnesscollaborationadaptabilityproblem-solvingcommunicationcreativityownership