Entri

Growth Marketing

• Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral
• Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers
• Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration
• Develop go-to-market plans for emerging product lines and under-leveraged capabilities
• Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers
• Repurpose existing wins into segmented campaigns and multi-touch plays for new markets
• Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels
• Design and execute campaigns that support both new logo acquisition and expansion across our product suite
• Stand up an early account-based marketing (ABM) motion targeting high-priority accounts
• Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points
• Build basic attribution and reporting infrastructure to track marketing performance by segment and source
• Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles

Growth Marketing Lead