enrollmentFUEL

Copywriter

• Collaborate with our internal team to create unique, impactful copy on behalf of our higher education client-partners
• Use client-provided brand guidelines and institution research to create engaging copy
• Ensure that all copy is clear, concise, and free of errors
• Collaborate with other team members to ensure that copy is integrated seamlessly into all marketing materials
• Communicate regularly with the enrollmentFUEL team
• Make necessary edits in a timely manner
• Research current trends and communicate those with the team
• Attend video meetings, as needed
• Represent enrollmentFUEL in a professional manner in all work-related activities
• Accurately reflect and portray the mission and core values of enrollmentFUEL

Graphics Designer

• Use client-provided brand guidelines, photo libraries, logos, and fonts to create custom print and digital designs (e.g., postcards, emails, digital ads, etc.) for prospective college and/or graduate students
• Communicate regularly with the enrollmentFUEL team
• Make necessary edits in a timely manner
• Research current design trends and communicate those with the team
• Collaborate with all involved parties via email, Slack, Microsoft Teams, and/or Basecamp
• Attend video meetings, as needed
• Represent enrollmentFUEL in a professional manner in all work-related activities
• Accurately reflect and portray the mission and core values of enrollmentFUEL

Graphic Designer

Account Executive

• Manage qualified sales opportunities from discovery through proposal, negotiation, and close
• Build relationships with institutional leaders including Vice Presidents for Enrollment, Admissions leaders, and Financial Aid administrators
• Conduct consultative discovery to understand institutional enrollment challenges and strategic priorities
• Collaborate with internal subject matter experts to design solutions aligned with client goals
• Deliver compelling presentations and proposals to prospective client partners
• Partner with BDRs and marketing to develop and advance a healthy pipeline of opportunities
• Maintain accurate pipeline management and forecasting within the company CRM
• Represent enrollmentFUEL at industry conferences, events, and professional gatherings
• Partner with internal teams to ensure a smooth transition from sales to client delivery after contract execution
• Accurately reflect and portray the mission and core values of enrollmentFUEL

Higher Education Account Executive

Financial Planning and Analysis

• Serve as the primary strategic advisor to client institutions on financial aid policy, strategy, and optimization
• Lead Financial Aid Optimization engagements and ensure strong outcomes for client partners
• Analyze historical financial aid, enrollment, and yield data to develop strategies that optimize net tuition revenue and enrollment outcomes
• Build trusted relationships with senior institutional leaders including Vice Presidents for Enrollment and Financial Aid Directors
• Support retention and growth within client partnerships by identifying opportunities to expand financial aid and related enrollment services
• Serve as enrollmentFUEL’s internal subject matter expert on financial aid optimization and data-informed strategy
• Contribute to the continued development of enrollmentFUEL’s Financial Aid Optimization methodologies, tools, and solutions
• Partner with the Client Development team to support discovery conversations, solution design, and proposals where financial aid expertise is required
• Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the financial aid community
• Accurately reflect and portray the mission and core values of enrollmentFUEL
• Other duties as assigned

Director, Financial Aid Optimization

• Serve as the primary strategic advisor to client institutions on financial aid policy, strategy, and optimization
• Lead Financial Aid Optimization engagements and ensure strong outcomes for client partners
• Analyze historical financial aid, enrollment, and yield data to develop strategies that optimize net tuition revenue and enrollment outcomes
• Build trusted relationships with senior institutional leaders including Vice Presidents for Enrollment and Financial Aid Directors
• Support retention and growth within client partnerships by identifying opportunities to expand financial aid and related enrollment services
• Serve as enrollmentFUEL’s internal subject matter expert on financial aid optimization and data-informed strategy
• Contribute to the continued development of enrollmentFUEL’s Financial Aid Optimization methodologies, tools, and solutions
• Partner with the Client Development team to support discovery conversations, solution design, and proposals where financial aid expertise is required
• Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the financial aid community
• Accurately reflect and portray the mission and core values of enrollmentFUEL

Director, Financial Aid Strategy

Marketing

• Oversee assigned projects to generate effective student recruitment campaigns and strategies; ensure campaign promises are being met while delighting the client-partner
• Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contract
• Develop campaign precepts, define deliverables, and set and oversee benchmarks and schedule for campaign development; ensure campaign elements and reports are launched on schedule
• Coordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar)
• Gather assets needed from the client-partner for campaign development and make them available to the project execution team in an organized fashion
• Conduct high-level creative review and provide strategic direction for campaign elements
• Monitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationship
• Demonstrate a thorough understanding of enrollmentFUEL's products and articulate how they address client-partner needs and pain points at a strategic level

Copywriter

Graphic Designer

Higher Education Account Executive

Director, Financial Aid Optimization

Director, Financial Aid Strategy

Account Specialist – Higher Education Enrollment