Marketing Operations, Analytics Specialist
Engenious
contract
Posted on:
Location Type: Remote
Location: Poland
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About the role
- Own implementation and ongoing maintenance of GA4 + Google Tag Manager (GTM): events, conversions, form tracking, cross-domain, QA/debugging.
- Partner with performance marketing to ensure accurate conversion tracking across ad platforms (e.g., Google Ads, Meta, LinkedIn—based on our channel mix).
- Establish and enforce UTM governance.
- Troubleshoot and resolve data discrepancies across systems.
- Configure and maintain HubSpot CRM objects, properties, lifecycle stages, and pipeline stages to support reliable reporting.
- Build and maintain funnel reporting.
- Support clean data practices.
- Support campaign execution in Email Marketing Ops.
- Build and maintain dashboards in Looker Studio.
- Create launch checklists and QA processes.
Requirements
- 2+ years experience in Marketing Ops / MarTech / Analytics / RevOps (or similar).
- 1+ year experience in EdTech (online education, bootcamps, cohort-based courses, subscription learning, or similar).
- Strong practical expertise with GA4 and GTM (event/conversion setup + debugging).
- Strong experience building dashboards in Looker Studio (or similar BI tool).
- Hands-on experience with HubSpot CRM + Marketing Hub (lists/segments, lifecycle stages, basic automation, reporting).
- Solid understanding of marketing funnels and performance metrics (CPA/CAC, conversion rates, pipeline influence).
- Detail-oriented, systems mindset, strong documentation habits.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GA4Google Tag Managerevent trackingconversion trackingdata discrepancies troubleshootingHubSpot CRMLooker Studiofunnel reportingEmail Marketing OpsUTM governance
Soft Skills
detail-orientedsystems mindsetstrong documentation habits