Marketing Operations, Analytics Specialist
Engenious
contract
Posted on:
Location Type: Remote
Location: Remote • 🇵🇱 Poland
Visit company websiteJob Level
JuniorMid-Level
About the role
- Own implementation and ongoing maintenance of GA4 + Google Tag Manager (GTM): events, conversions, form tracking, cross-domain, QA/debugging.
- Partner with performance marketing to ensure accurate conversion tracking across ad platforms (e.g., Google Ads, Meta, LinkedIn—based on our channel mix).
- Establish and enforce UTM governance.
- Troubleshoot and resolve data discrepancies across systems.
- Configure and maintain HubSpot CRM objects, properties, lifecycle stages, and pipeline stages to support reliable reporting.
- Build and maintain funnel reporting.
- Support clean data practices.
- Support campaign execution in Email Marketing Ops.
- Build and maintain dashboards in Looker Studio.
- Create launch checklists and QA processes.
Requirements
- 2+ years experience in Marketing Ops / MarTech / Analytics / RevOps (or similar).
- 1+ year experience in EdTech (online education, bootcamps, cohort-based courses, subscription learning, or similar).
- Strong practical expertise with GA4 and GTM (event/conversion setup + debugging).
- Strong experience building dashboards in Looker Studio (or similar BI tool).
- Hands-on experience with HubSpot CRM + Marketing Hub (lists/segments, lifecycle stages, basic automation, reporting).
- Solid understanding of marketing funnels and performance metrics (CPA/CAC, conversion rates, pipeline influence).
- Detail-oriented, systems mindset, strong documentation habits.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GA4Google Tag Managerevent trackingconversion trackingdata discrepancies troubleshootingHubSpot CRMLooker Studiofunnel reportingEmail Marketing OpsUTM governance
Soft skills
detail-orientedsystems mindsetstrong documentation habits