
Senior Director of Marketing
ENFOS
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • United States
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Salary
💰 $185,000 - $225,000 per year
Job Level
About the role
- Build and Run the Demand Engine
- Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
- Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects
- Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
- Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked and reported to leadership
- Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics
- Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities
- Work with in-house Accounting Solutions Manager to produce thought leadership
- Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
- Bring new products to market by translating technical capabilities into the financial and operational language used by CFOs and Controllers
- Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
- Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership
Requirements
- 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
- Demonstrated experience building a marketing function or demand generation program from the ground up
- Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
- Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
- Fluency with AI tools as a force multiplier, not a novelty
- Experience defining and executing ABM programs
- Experience defining or shaping a category, or establishing differentiated positioning in a nascent market (preferred)
- Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites (preferred)
- Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.) (preferred)
- Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions (preferred)
- Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks (preferred)
Benefits
- Salary range in the US: $185,000 - $225,000 with opportunity for discretionary bonus paid annually
- Stock options granted at time of hire and periodically based on performance
- Comprehensive Benefits Package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationpipeline managementROI frameworksattribution modelaccount-based marketing (ABM)financial reservesaudit processesGAAPIFRS
Soft Skills
resourcefulnessownershipaccountabilitycommunicationleadershipstrategic thinkingadaptabilitycollaborationproblem-solvingcreativity