ENFOS

Chief Marketing Officer

• Build and Run the Demand Engine
• Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
• Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects
• Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
• Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked and reported to leadership
• Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics
• Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities
• Work with in-house Accounting Solutions Manager to produce thought leadership
• Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
• Bring new products to market by translating technical capabilities into the financial and operational language used by CFOs and Controllers
• Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
• Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

Senior Director of Marketing