Endure Capital

Growth CRM Lead

Endure Capital

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Own and optimise lead conversion performance, including abandoned basket flow experimentation and iterative improvements to retargeting campaigns across paid social and owned channels.
  • Develop and execute cross-sell and upsell programmes that encourage existing patients to explore and adopt adjacent categories, grounded in behavioural data and clinical relevance.
  • Build and improve growth loops throughout the funnel, with a focus on maximising referral programme performance and working cross-functionally to develop new referral capabilities and features.
  • Drive incremental revenue through carefully-segmented promotional campaigns, applying rigorous segment logic to protect margin and long-term value among high-performing patient cohorts.
  • Lead test-and-learn initiatives to validate new growth strategies, channels, and creative approaches across the full funnel.
  • Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI.
  • Use segmentation and behavioural insights to deliver personalised, contextually relevant communications at scale.
  • Collaborate cross-functionally with Paid Media, Product, and Commercial teams to ensure lifecycle and paid channels work in concert, avoiding audience overlap and maximising efficiency.
  • Champion experimentation and continuous improvement, staying ahead of CRM, growth marketing, and lifecycle trends.
  • Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

Requirements

  • Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact.
  • Sharp commercial acumen; a natural ability to connect campaign decisions to margin, LTV, and business outcomes.
  • Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels.
  • Experience designing and optimising cross-sell, upsell, and referral programmes at scale.
  • Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.
  • Strong analytical mindset and ability to translate data into actionable growth hypotheses.
  • Experience developing segmentation strategies and personalised communications that protect value for high-LTV segments.
  • Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
  • Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product.
  • A proactive, results-driven mindset and genuine comfort operating in a fast-moving, commercially driven environment.
Benefits
  • Share options.
  • 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
  • Health insurance with Vitality.
  • Electric car salary sacrifice scheme with Octopus.
  • Enhanced maternity and parental leave.
  • Nursery benefit provided by YellowNest.
  • Employee assistance programme (access to therapy, financial planning and discounts).
  • Generous pension (includes both employee and employer contributions).
  • Flexible working options, including a dog-friendly office in Farringdon.
  • Personal training and development budget via Learnerbly.
  • Wellhub membership, giving you access to over 2,000 locations in the UK.
  • Cycle to work scheme.
  • Season ticket loan.
  • Discount on Numan products for your friends and family.
  • Paid volunteering days.
  • An additional 2 weeks off once you reach your 5th anniversary with Numan.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMgrowth marketinglead nurtureabandoned basketretargetingcross-sell programmesupsell programmesreferral programmessegmentation strategiescampaign automation
Soft Skills
commercial acumenanalytical mindsetproject managementcommunication skillscollaboration skillsresults-driven mindsetinfluencing skillsproactive approachtimely deliverycontinuous improvement