Encyclopaedia Britannica, Inc.

Marketing

• Execute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments.
• Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections.
• Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives.
• Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands.
• Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives.
• Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities.
• Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness.
• Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis.
• Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule.
• Maintain campaign documentation, reporting dashboards, and operational workflows.

Marketing Analytics and Campaign Associate