encoviva

Marketing

• Responsible for conceiving and implementing a holistic, practice-oriented B2B marketing and communications strategy (branding, digital, performance, PR)
• Building and maintaining the corporate brand as well as supporting the development of the brands of our portfolio companies
• Developing a comprehensive omnichannel approach that connects all relevant online (e.g., website, SEO, SEA, social media, newsletter, intranet) and offline channels
• Drafting a content strategy, creating and maintaining marketing materials (flyers, brochures, newsletters, PR, blog posts), and managing media channels and websites
• Monitoring, measuring, and evaluating marketing activities using defined KPIs and analytics tools (Google Analytics, etc.) and through external service providers
• Establishing marketing reporting including KPIs, tracking, and budget planning
• Integrating marketing activities in close collaboration with HR and Talent Acquisition to achieve modern employer branding and HR storytelling

Marketing Manager