Werkstudent:in Kommunikationsdesign und Marketing
CAALA
Marketing Manager
encoviva
full-time
Posted on:
Location Type: Hybrid
Location: Munich • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsible for conceiving and implementing a holistic, practice-oriented B2B marketing and communications strategy (branding, digital, performance, PR)
- Building and maintaining the corporate brand as well as supporting the development of the brands of our portfolio companies
- Developing a comprehensive omnichannel approach that connects all relevant online (e.g., website, SEO, SEA, social media, newsletter, intranet) and offline channels
- Drafting a content strategy, creating and maintaining marketing materials (flyers, brochures, newsletters, PR, blog posts), and managing media channels and websites
- Monitoring, measuring, and evaluating marketing activities using defined KPIs and analytics tools (Google Analytics, etc.) and through external service providers
- Establishing marketing reporting including KPIs, tracking, and budget planning
- Integrating marketing activities in close collaboration with HR and Talent Acquisition to achieve modern employer branding and HR storytelling
Requirements
- University degree in Business Administration with a focus on Marketing Management, Communications, or a comparable qualification
- Initial expertise in defining and building brand identity and brand positioning (brand management principles) at a B2B or service company, ideally in a start-up, private equity, or buy-&-build environment
- Proven experience in developing and implementing practical content and omni-channel activities (website, social media, newsletters, blogs)
- Strong communication skills and the ability to create and edit target-group-specific content (storytelling) for various media channels
- Team and cross-functional collaboration skills as well as organizational talent and a results-oriented work style
- Creativity and enthusiasm for innovation, combined with analytical thinking and a strong affinity for numbers
- Business-fluent German (C2 level) together with good English skills (B2–C1 level)
Benefits
- Attractive compensation with equity participation options (depending on experience)
- Flexible working arrangements (hybrid or remote possible)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingbrandingdigital marketingperformance marketingcontent strategyomnichannel marketingSEOSEAKPI measurementanalytics
Soft skills
communication skillsstorytellingteam collaborationorganizational talentresults-oriented work stylecreativityanalytical thinkingenthusiasm for innovation
Certifications
University degree in Business Administrationfocus on Marketing Managementfocus on Communications