Encircle

Marketing

• Develop and execute marketing program strategies aligned with Encircle’s business objectives, with a focus on account-based marketing (ABM) and partner-led growth.
• Identify high-value target accounts and segments, and design tailored programs to engage and convert them.
• Define program goals, KPIs, and measurement frameworks to track success and continuously optimize performance.
• Lead the end-to-end execution of marketing programs, including partner campaigns, ABM initiatives, webinars, digital campaigns, and targeted outreach.
• Collaborate with Sales to align on account priorities, messaging, and follow-up strategies.
• Work with internal teams (Content, Design, Product Marketing) to develop compelling assets and coordinated campaigns.
• Manage program timelines, budgets, and resources to ensure efficient and effective delivery.
• Build and manage strategic marketing initiatives with key partners to drive mutual growth and co-marketing success.
• Track and report on program performance, providing insights into pipeline contribution, engagement, and ROI.
• Stay informed on emerging trends in B2B marketing, particularly in account-based marketing and partner ecosystems.

Senior Marketing Programs Manager