Senior Product Marketing Manager
Enable
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $120,836 - $195,470 per year
Job Level
About the role
- Develop comprehensive go-to-market plans for Enable’s price management and execution engine product line, focusing on positioning, messaging, and differentiation.
- Conduct competitive analysis and market research to understand the pricing solutions landscape, identifying gaps and opportunities to influence product strategy.
- Collaborate with product, sales, and customer success teams to create compelling product narratives and enablement materials tailored to the Enable’s pricing solutions.
- Drive strategies to engage key industry verticals and increase market penetration for pricing solutions.
- Lead customer and prospect interviews to gather voice-of-customer insights related to pricing challenges and needs.
- Own the end-to-end process for product launches and commercialization of pricing product lines, coordinating with cross-functional teams to ensure success.
- Collaborate with product marketing peers to develop holistic messaging that supports the broader commercial optimization vision and GTM strategy for pricing.
- Advocate for customer and market needs within the product development process, influencing roadmap prioritization based on insights from market research and customer feedback.
- Track and analyze the effectiveness of go-to-market strategies through key performance indicators (KPIs), using insights to optimize future initiatives.
- Present insights, updates, and strategic recommendations to senior leadership to ensure alignment on pricing strategy and roadmap priorities.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, or a related field.
- 5+ years of experience in product marketing, preferably within B2B SaaS, pricing software solutions, or commercial optimization platforms.
- Demonstrated experience leading go-to-market strategies and product launches for complex software products.
- Proven ability to work autonomously in a distributed, remote environment, demonstrating self-motivation and effective time management.
- Hands-on experience with product marketing technologies (e.g., Salesforce, HubSpot, Marketo) and familiarity with pricing solutions, ERPs, and CRMs.
- Strong background in competitive analysis, market research, and customer insights, with the ability to influence roadmap prioritization and product strategy.
- Technical expertise to translate complex product details into clear, compelling messages for both internal and external audiences.
- Excellent communication and collaboration skills, with experience working cross-functionally and presenting to senior leadership.
Benefits
- Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
- Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
- Comprehensive Insurance: Health and life coverage for you and your family
- Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
- Equity Program: Benefit from our equity program with additional options tied to tenure and performance
- Career Growth: Explore new opportunities with our internal mobility program
- Additional Perks: Learning & Development: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategiesproduct launchescompetitive analysismarket researchproduct marketingpricing solutionscommercial optimizationcustomer insightskey performance indicatorsproduct messaging
Soft Skills
self-motivationtime managementcommunicationcollaborationinfluencingpresentation skillsautonomystrategic thinkingcross-functional teamworkcustomer advocacy