Senior Digital Marketing Manager
Enable
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $95,200 - $154,000 per year
Job Level
About the role
- Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives.
- Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation.
- Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search.
- Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns.
- Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets.
- Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team.
Requirements
- 6+ years of experience in digital marketing with a primary focus on paid media buying.
- Proven track record of managing monthly ad budgets exceeding $50k+ (or relevant scale).
- Experience implementing successful B2B or B2C acquisition campaigns.
- Preferred experience managing external agencies.
- Deep technical expertise in Google Ads Manager, LinkedIn Campaign Manager, and Meta Business Suite.
- Strong analytical skills with the ability to interpret complex datasets to make rapid budget allocation decisions.
- Familiarity with the mechanics of Large Language Models (LLMs) and how they impact search behaviors and ad inventory.
- Understanding organic search principles and how they correlate with paid strategies (Preferred).
Benefits
- Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
- Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
- Comprehensive Insurance: Health and life coverage for you and your family
- Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
- Equity Program: Benefit from our equity program with additional options tied to tenure and performance
- Career Growth: Explore new opportunities with our internal mobility program
- Learning & Development: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid media buyingaccount-based marketingcampaign optimizationdata analysisbudget managementlead generationB2B acquisition campaignsB2C acquisition campaignsad strategy
Soft Skills
analytical skillscommunicationcollaborationinsight developmentstrategic thinking