Emtrain

Demand Generation Specialist

Emtrain

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Tech Stack

SQL

About the role

  • Design and execute top-of-funnel campaigns across Google, LinkedIn, and third-party networks to generate high-intent demand
  • Own experimentation and budget allocation across channels to maximize qualified demand and downstream pipeline impact
  • Build and optimize automated lifecycle programs in Marketo to convert MQLs into SQLs and opportunities
  • Design segmentation and scoring frameworks that prioritize high-propensity leads and route them effectively to sales
  • Manage an AI SDR to respond to inbound leads in real time and book meetings
  • Build escalation and handoff workflows between marketing, sales, and client success
  • Track and report on MQL-to-SQL conversion, meeting rate, opportunity creation, pipeline contribution, and revenue influence
  • Build dashboards and attribution models to tie campaigns to downstream revenue impact
  • Contribute to structured A/B testing efforts across ads, landing pages, emails, and AI SDR messaging to support conversion rate optimization.

Requirements

  • 3+ years in demand generation, lifecycle marketing, or revenue marketing roles in B2B
  • Demonstrated experience converting MQLs into opportunities, not just generating leads
  • Hands-on experience with marketing automation platforms (Marketo required; Qualified strongly preferred)
  • Strong Salesforce aptitude
  • Strong analytical skills with experience building dashboards, attribution models, and funnel reporting
  • Experience working in lean, fast-moving startup environments with cross-functional teams
  • Excellent project management and communication skills
  • Strong sense of role ownership and urgent execution
Benefits
  • High-impact role at a pivotal growth stage
  • Ownership over the full lifecycle—from first click to expansion
  • Shape how demand is generated, captured, and converted
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationlifecycle marketingrevenue marketingMQL to SQL conversionA/B testingdashboard buildingattribution modelsfunnel reportingsegmentation frameworksscoring frameworks
Soft Skills
analytical skillsproject managementcommunication skillsrole ownershipurgent execution