Emtrain

Performance Marketing

• Design and execute top-of-funnel campaigns across Google, LinkedIn, and third-party networks to generate high-intent demand
• Own experimentation and budget allocation across channels to maximize qualified demand and downstream pipeline impact
• Build and optimize automated lifecycle programs in Marketo to convert MQLs into SQLs and opportunities
• Design segmentation and scoring frameworks that prioritize high-propensity leads and route them effectively to sales
• Manage an AI SDR to respond to inbound leads in real time and book meetings
• Build escalation and handoff workflows between marketing, sales, and client success
• Track and report on MQL-to-SQL conversion, meeting rate, opportunity creation, pipeline contribution, and revenue influence
• Build dashboards and attribution models to tie campaigns to downstream revenue impact
• Contribute to structured A/B testing efforts across ads, landing pages, emails, and AI SDR messaging to support conversion rate optimization.

Demand Generation Specialist

Accounts Receivable

• Manage all aspects of billing for Emtrain, ensuring accurate invoicing in alignment with contractual terms and purchase orders (POs).
• Address discrepancies in Salesforce regarding contract terms, billing, and purchase orders.
• Coordinate with the Revenue & Sales teams to confirm billing details are correct before invoices are sent out.
• Own the collections process, including following up with clients on overdue payments.
• Build and maintain strong relationships with clients to ensure timely resolution of payment issues.
• Monitor accounts to identify any issues or delays, and work proactively to resolve them.
• Generate and analyze billing-related reports in tools such as Maxio.
• Track and report on the aging of accounts receivable, providing regular updates to the Controller.
• Ensure accurate recording of all payments and receipts.
• Proactively identify areas for improvement in the AR process, suggesting and implementing solutions to increase efficiency and accuracy.
• Take ownership of the AR function, streamlining workflows where possible, and ensuring best practices are followed.

Accounts Receivable Manager

Salesforce Administrator

• Manage all aspects of user and license administration, including setup, deactivation, roles, profiles, and permission sets
• Provide timely triage and resolution for user support tickets and technical inquiries
• Build and maintain custom reports and dashboards to provide actionable insights for sales and marketing teams
• Document system processes, custom configurations, and standard operating procedures to maintain an internal knowledge base
• Execute Salesforce configuration changes such as custom fields, objects, lightning pages, and flow automation
• Conduct user training sessions and develop supporting materials to improve platform competency
• Gather and document requirements from stakeholders to translate business needs into technical solutions
• Monitor user adoption rates and gather feedback to identify areas for system improvement
• Assist with regular data hygiene tasks, including deduplication and mass updates using Data Loader
• Assist with testing and QA in sandbox environments to ensure successful deployments

Demand Generation Specialist

Accounts Receivable Manager

Junior Salesforce Administrator