Emtrain

Performance Marketing

• Design and execute top-of-funnel campaigns across Google, LinkedIn, and third-party networks to generate high-intent demand
• Own experimentation and budget allocation across channels to maximize qualified demand and downstream pipeline impact
• Build and optimize automated lifecycle programs in Marketo to convert MQLs into SQLs and opportunities
• Design segmentation and scoring frameworks that prioritize high-propensity leads and route them effectively to sales
• Manage an AI SDR to respond to inbound leads in real time and book meetings
• Build escalation and handoff workflows between marketing, sales, and client success
• Track and report on MQL-to-SQL conversion, meeting rate, opportunity creation, pipeline contribution, and revenue influence
• Build dashboards and attribution models to tie campaigns to downstream revenue impact
• Contribute to structured A/B testing efforts across ads, landing pages, emails, and AI SDR messaging to support conversion rate optimization.

Demand Generation Specialist