Empowerly

Marketing

• Empowerly: education technology company providing personalized college and career counseling and a data-driven platform.
• Remote-first, PST-based, venture-backed company with recent funding and upcoming mobile app launch.
• Senior Lifecycle Marketing Manager role: lead lifecycle marketing program and directly manage a team of four.
• Design and execute omni-channel strategies (email, SMS, in-app, social, web) guiding families from awareness to enrollment and retention.
• Build segmentation and personalization strategies, oversee campaign planning, execution, A/B testing, automation, and optimization.
• Partner with Senior Revenue Strategy Manager and BI/Data Analyst to measure and maximize ROI; collaborate with Head of Events to align campaigns with events and field activations.
• Drive measurable improvements in engagement, conversion, retention, and develop team processes and professional growth.