Marketing Specialist
Cox Enterprises
Senior Lifecycle Marketing Manager
Empowerly
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $160,000 per year
Job Level
Senior
Tech Stack
PythonSQLTableau
About the role
- Empowerly: education technology company providing personalized college and career counseling and a data-driven platform.
- Remote-first, PST-based, venture-backed company with recent funding and upcoming mobile app launch.
- Senior Lifecycle Marketing Manager role: lead lifecycle marketing program and directly manage a team of four.
- Design and execute omni-channel strategies (email, SMS, in-app, social, web) guiding families from awareness to enrollment and retention.
- Build segmentation and personalization strategies, oversee campaign planning, execution, A/B testing, automation, and optimization.
- Partner with Senior Revenue Strategy Manager and BI/Data Analyst to measure and maximize ROI; collaborate with Head of Events to align campaigns with events and field activations.
- Drive measurable improvements in engagement, conversion, retention, and develop team processes and professional growth.
Requirements
- 5+ years of digital marketing experience, with 2+ years in lifecycle/CRM marketing in a B2C environment (edtech a plus).
- 2+ years of people management experience, with a proven ability to lead and grow a high-performing team.
- Demonstrated success running omni-channel lifecycle campaigns.
- Proficiency with HubSpot CRM and marketing automation tools (Braze, Iterable, Marketo a plus).
- Strong quantitative and analytical skills, with ability to interpret data and make actionable recommendations.
- Excellent leadership, communication, and project management skills.
- Preferred: Advanced education (MBA, Reforge, or equivalent training) a plus.
- Preferred: Familiarity with SQL, Python, and visualization tools (Tableau, Looker).
- Preferred: Experience with product marketing (positioning, messaging, GTM launches) and background in education/edtech.
