Empowerly

Webinar Growth, Revenue Marketing Manager

Empowerly

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $110,000 per year

About the role

  • own Empowerly’s webinar program end to end and be trusted to turn live and on-demand experiences into real student and family outcomes.
  • set the webinar strategy and roadmap, defining where and how webinars fit into Empowerly’s acquisition engine.
  • build the systems that allow the program to scale efficiently.
  • work closely with lifecycle, paid social, SDR, creative, and data partners to align messaging, promotion, follow-up, and sales handoff.
  • continuously refine content, formats, and targeting using performance insights.

Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or a related field.
  • 4+ years of B2C/EdTech marketing experience, with at least 2+ years owning and scaling a high-volume, revenue-focused webinar program.
  • Proven expertise in Webinar Program Strategy, MarTech architecture (HubSpot/Salesforce integration), and Operations.
  • Exceptional organizational skills, with demonstrated ability to manage a complex portfolio of simultaneous projects and define process discipline for others.
  • Advanced proficiency with key marketing systems: Zoom Webinars/Events, HubSpot (or equivalent MAP/CRM), and project management tools.
  • Demonstrated ability to use data (e.g., funnel metrics, A/B test results) to drive strategic decisions and program investment.
  • Comfort with high-volume work in a fast-paced environment and the ability to work PST hours for primary webinar delivery (typically 2–7 PM PST).
  • Strong Copywriting abilities for landing pages and potentially ad creatives.
Benefits
  • health/dental/vision insurance
  • paid vacation and sick days
  • 401k
  • opportunity to learn and grow within a supportive team environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
webinar program strategyMarTech architectureoperationsdata analysiscopywritingA/B testingfunnel metrics
Soft skills
organizational skillsproject managementprocess disciplinestrategic decision makingability to work in fast-paced environment