Empower

Senior Product Marketing Manager

Empower

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,700 - $149,275 per year

Job Level

Senior

About the role

  • Development of a differentiated go-to-market story and marketing strategies for our wealth products/services and how they fit into our wealth management continuum
  • Define and activate Empower’s go-to-market strategy and consumer positioning in collaboration with marketing, advisory, product, and leadership teams — translating insights into compelling creative, content, and campaigns.
  • Lead consumer insights efforts: Write strong research briefs and interpret findings with a deep understanding of both qualitative and quantitative research methods to inform positioning, messaging, and campaign strategy.
  • Leverage AI tools and insights to optimize marketing content, customer targeting, and performance measurement.
  • Collaborate with PR, content, and brand teams to build “surround sound” GTM content — integrated storytelling across owned, earned, and paid channels, including educational materials, social, digital, and press opportunities.
  • Partner cross-functionally with Advisory, Product, Engineering, Performance Marketing, and Sales teams to ensure cohesive go-to-market execution and a unified customer experience.
  • Work closely with client-facing teams (sales and advisors) to understand customer needs, tools, and conversion drivers, translating them into marketing communications that empower them to meet and exceed goals.
  • Manage creative agency relationships — from writing strategic briefs and defining business goals to ensuring timely, on-brand delivery of campaigns with our in-house agency.
  • Guide all marketing content through internal review and approval processes (product, legal, compliance) while maintaining regulatory integrity and brand consistency.
  • Exhibit a proactive, adaptable, and collaborative mindset that fosters strong team dynamics and effective cross-functional execution.

Requirements

  • Bachelor's degree in marketing, business, communications or relevant field required.
  • Master’s Degree in business or marketing
  • 10+ years of B2C marketing experience, with a proven ability to design and execute integrated marketing strategies across digital, email, and in-product channels.
  • Demonstrated experience in consumer financial services (wealth management, investing, retirement) and understanding of related products and audiences.
  • Strong knowledge of digital marketing best practices — including email, SMS, push notifications, and content personalization.
  • Skilled in consumer research (qualitative and quantitative) and translating insights into actionable marketing strategies.
  • Familiarity with AI tools and their application in marketing optimization, content generation, and performance analytics.
  • Experience managing creative and PR agencies, writing clear, insight-driven briefs, and ensuring brand-aligned execution.
  • Strong business acumen with the ability to connect marketing initiatives to business strategy, analyze performance data, and communicate results to leadership.
  • Adept at collaborating with product managers, technologists, advisors, and sales teams to align messaging and product positioning.
  • Excellent written and verbal communication skills — with the ability to write, edit, and produce marketing materials that are both strategic and engaging.
  • High proficiency in Microsoft Office Suite and ability to quickly master new marketing and analytics tools.
  • Analytical and self-directed, with strong problem-solving skills and the ability to operate effectively in a fast-paced, dynamic environment.
  • Occasional travel may be required.
Benefits
  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C marketingintegrated marketing strategiesdigital marketingemail marketingcontent personalizationconsumer researchqualitative researchquantitative researchperformance analyticsbusiness strategy
Soft Skills
collaborationcommunicationproblem-solvingadaptabilityproactivityteam dynamicsanalytical thinkingbusiness acumencreativityleadership
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communicationsMaster’s Degree in businessMaster’s Degree in marketing