Lead the full campaign lifecycle, including intake and discovery, design, build and QA, launch, live optimization, and post-campaign analysis.
Translate campaign strategy briefs into executable plans by defining scope, channel mix, audiences, assets, timelines, dependencies, risks, and prioritization.
Partner with Data Science, Product, and IT to define campaign requirements, data needs, decision logic, and personalization while ensuring feasibility, scalability, and regulatory compliance.
Oversee campaign build and testing activities, including templates, dynamic content, segmentation, triggers, and enforcement of documentation and naming standards.
Ensure rigorous quality assurance processes are completed prior to launch and that approval workflows and audit trails are maintained.
Coordinate campaign launch readiness, manage deployment issues, and lead rapid resolution of incidents or defects.
Drive experimentation, mid-flight optimization, and continuous improvement using performance data and testing insights.
Deliver post-campaign reporting and learning agendas, identifying insights, root causes, and recommended changes for future campaigns.
Establish and lead portfolio-level governance, including capacity planning, SLAs, dependency management, risk escalation, and stakeholder communication.
Design, implement, and continuously improve standardized workflows and playbooks to increase throughput, consistency, and execution quality.
Define and enforce quality, compliance, consent, suppression, accessibility, and regulatory controls in partnership with Legal and Compliance.
Build, lead, and develop a multi-layer organization; define role clarity and career paths; coach leaders on execution excellence and cross-functional influence.
Partner with Marketing Technology teams to evolve platforms and integrations (e.g., MAP, CRM, CDP, analytics) and improve data quality for targeting and measurement.
Establish dashboards and reporting cadences aligned to engagement, conversion, unsubscribe rates, and other campaign performance metrics.

Requirements

15+ years of experience in campaign operations, lifecycle marketing, marketing operations, or a related discipline.
7+ years of experience leading multi-layer teams, including managing senior leaders such as Directors and Senior Managers.
Extensive experience in multi-channel campaign execution and marketing automation platforms.
Demonstrated senior-level program and portfolio management experience in complex, matrixed organizations.
Proven ability to influence and communicate effectively across strategy, creative, technical, and compliance partners.
Strong data-driven mindset with experience using performance insights to diagnose issues, prioritize trade-offs, and drive continuous improvement.
Demonstrated experience supporting both B2B and B2C marketing communications and underlying infrastructure.
Track record of improving campaign cycle time, quality, and scalability through process standardization and platform enablement.
Experience operating in global or regional execution models, including localization and time zone coordination.
Experience modernizing campaign workflows through automation and AI under strong governance frameworks.
Bachelor’s degree required.
Advanced degree and/or relevant certifications (e.g., PMP, Agile, platform certifications) preferred.
Background in financial services or other regulated industries preferred.

Benefits

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign operationslifecycle marketingmarketing automationmulti-channel campaign executionprogram managementportfolio managementdata analysisprocess standardizationautomationAI

Soft Skills

leadershipcommunicationinfluencecollaborationproblem-solvingcontinuous improvementstakeholder managementcoachingstrategic thinkingrisk management

Certifications

PMPAgileplatform certificationsadvanced degree