Empower

Retirement Product Marketing Director

Empower

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $125,400 - $181,875 per year

Job Level

Lead

About the role

  • Serve as the primary Marketing contact for Product Development, Sales and Service teams for all Government and Taft-Hartley specific initiatives and for additional cross-segment initiatives.
  • Partner closely for opportunities to innovate and evolve the product offer.
  • Develop sophisticated, cost-effective multi-media selling systems, including a focus on adopting sponsors and train sales teams on their effective use.
  • Create and own compelling marketing programs with a focus on digital execution.
  • Establish a market-leading narrative and value proposition for the Government segment, including connection to thought leadership content.
  • Translate key initiatives to support distribution.
  • Seek and interpret data analytics and develop case studies to validate results and support sales.
  • Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment.
  • Measure effectiveness across a variety of dimensions to continuously refine the selling system.
  • Guide promotion strategy, especially for priority product launches and campaigns.
  • Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results.
  • Keep current on legislative and regulatory developments that may impact or create distribution opportunities.
  • Evaluate and manage return on marketing investment.
  • Potential participation in intermediary site visits or due diligence meetings; limited travel required.

Requirements

  • Bachelor's degree or equivalent
  • 7-10 years of Marketing or product management, preferably in Retirement services or related industries
  • Understanding of the competitive retirement marketplace, and nuances of the Government and Taft-Hartley industries
  • Excellent written and verbal communication skills
  • Attention to visual and design elements
  • Strong research and analytical skills
  • Excellent project management skills
  • Ability to operate effectively in a matrixed environment
  • Innovative and creative mind
  • Familiarity with the latest marketing trends and technologies
Benefits
  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsmarketing programsdigital executionmulti-media selling systemsproject management
Soft Skills
written communicationverbal communicationattention to detailresearch skillsanalytical skillsinnovative thinkingcreativityability to operate in a matrixed environment
Certifications
Bachelor's degree