Empower Life Collective

Operations

• Own and maintain the full company tech stack - GHL, Close, Zapier, Make, N8N, Hyros, GTM, ClickFunnels, Stripe, and all integrations
• Diagnose and resolve issues fast - and document fixes so they don't repeat
• Respond to critical outages and eliminate redundant tools to reduce costs
• Build AI-driven automations to replace manual tasks across all department
• Reverse-engineer undocumented systems and create SOPs and system map
• Target 30-50% reduction in manual workload
• Build and maintain a complete SOP library for every operational process
• Design systems for long-term maintainability, not short-term fixes
• Own OKRs, quarterly planning, and cross-functional project tracking
• Convert CEO objectives into clear plans with owners and deadlines
• Support Sales, Marketing, and Service Delivery with fast operational help
• Own Trustpilot review processes and the weekly operations meeting

Head of Operations – Automations

Chief Marketing Officer

• Lead and develop monthly creative strategies from data insights, including hooks, angles, and campaigns for organic and paid content.
• Oversee and direct all creative output across paid ads, landing pages, email sequences, and video scripts, ensuring consistency and quality.
• Build, manage, and elevate the creative team including designers, video editors, and copywriters.
• Own and refine the Marriage Reset brand, signing off on all messaging and copy before it goes to market.
• Collaborate with media buying and growth teams to test, iterate, and optimize creative based on performance data.

Creative Marketing Director

Art Director

• Own messaging strategy and copy architecture across the funnel (cold traffic → conversion)
• Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches
• Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs
• Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts
• Review and refine founder-created content with strategic edits and feedback
• Create frameworks/templates that make copy production scalable and consistent
• Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary)
• Maintain creative vision, quality, and speed across outputs
• Run reviews and provide clear, actionable feedback to contractors
• Build and maintain the Brand Voice Playbook and messaging guidelines
• Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks)
• Final sign-off before anything publishes
• Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call)
• Conduct voice-of-customer research and translate insights into messaging that converts

Head of Operations – Automations

Creative Marketing Director

Creative Director – Direct Response