Eminence Home Care

Business Development Rep

• **Key Responsibilities**
• - **Strategic Regional Growth:** Develop and execute regional market penetration plans tailored to non-skilled home care, targeting private-pay families, long-term care insurance (LTCI) providers, and state/Medicaid waiver referral sources across NJ, PA, MD, CT, and NH.
• - **Multi-Site Sales & Inquiry Management:** Provide direct leadership and coaching to local Marketers, Community Liaisons, and Intake Coordinators. Ensure local teams are highly responsive, empathetic, and skilled at converting initial family inquiries into scheduled in-home assessments.
• - **Referral Source Diversification:** Build and maintain active relationships with key non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, elder law attorneys, hospital discharge planners, and area agencies on aging (AAAs).
• - **Sales-to-Recruitment Alignment:** Collaborate closely with regional branch directors and recruiting teams to align sales efforts with local caregiver capacity. Ensure we are actively selling hours in territories where we have the caregiver supply to safely staff them.
• - **Data-Driven Conversion Metrics:** Monitor and optimize key performance indicators (KPIs) including outbound sales call volume, scheduled assessments, inquiry-to-start conversion rates, and average hours per client.
• - **Operational Integration:** Work alongside operations to ensure a seamless "hand-off" from the sales/assessment phase to the ongoing service coordination team, guaranteeing an excellent onboarding experience for new clients and their families.

Director of Business Development