Director of Business Development

Eminence Home Care

Director of Business Development leading regional sales strategies for non-skilled home care at Eminence Home Care. Focusing on multi-site management and building key referral relationships across the Northeast.

Posted 7/16/2026full-timeNewark • Connecticut, New Jersey, Pennsylvania • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic regional growth and sales leadership within the non-skilled home care sector, with a strong focus on building relationships with referral sources and optimizing sales performance metrics. Proficient in managing multi-site sales teams and ensuring alignment between sales efforts and caregiver capacity.

Highest-signal resume keywords

Sales LeadershipNon-Skilled Home Care ExpertiseMulti-Site Sales ManagementCRM ProficiencyReferral Source Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentMarket Penetration PlanningKPI MonitoringSales Cycle NavigationRecruitment and Training

Soft Skills

EmpathyCommunicationCoachingMotivationAccountability

Tools & Technologies

CRM PlatformsPlayMakerSalesforceHome Care Scheduling Systems

Industry Keywords

Private-Pay FamiliesLong-Term Care InsuranceMedicaid Waiver ProgramsSenior Living CommunitiesElder Law

About the role

Key responsibilities & impact

**Key Responsibilities**
- **Strategic Regional Growth:** Develop and execute regional market penetration plans tailored to non-skilled home care, targeting private-pay families, long-term care insurance (LTCI) providers, and state/Medicaid waiver referral sources across NJ, PA, MD, CT, and NH.
- **Multi-Site Sales & Inquiry Management:** Provide direct leadership and coaching to local Marketers, Community Liaisons, and Intake Coordinators. Ensure local teams are highly responsive, empathetic, and skilled at converting initial family inquiries into scheduled in-home assessments.
- **Referral Source Diversification:** Build and maintain active relationships with key non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, elder law attorneys, hospital discharge planners, and area agencies on aging (AAAs).
- **Sales-to-Recruitment Alignment:** Collaborate closely with regional branch directors and recruiting teams to align sales efforts with local caregiver capacity. Ensure we are actively selling hours in territories where we have the caregiver supply to safely staff them.
- **Data-Driven Conversion Metrics:** Monitor and optimize key performance indicators (KPIs) including outbound sales call volume, scheduled assessments, inquiry-to-start conversion rates, and average hours per client.
- **Operational Integration:** Work alongside operations to ensure a seamless "hand-off" from the sales/assessment phase to the ongoing service coordination team, guaranteeing an excellent onboarding experience for new clients and their families.

Requirements

What you’ll need

**Qualifications & Experience**
- **Education:** Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field.
- **Experience:**
- Minimum of 5–7 years of progressive sales leadership in **non-skilled home care, private duty personal care, or senior living (ALF/ILF)**.
- Proven track record of managing **multi-site, multi-state sales teams** (prior experience covering the Northeast/Mid-Atlantic region is highly desirable).
- **Skills & Competencies:**
- Expertise in the private-pay sales cycle, long-term care insurance navigation, and regional Medicaid/Medicaid Waiver program referral structures.
- Exceptional empathy and communication skills, with a proven ability to teach sales teams how to consult sensitively with families in crisis.
- Demonstrated ability to recruit, train, motivate, and hold accountable a remote, multi-state sales force.
- Proficiency with CRM platforms (e.g., PlayMaker, Salesforce) and home care scheduling/operating systems.
- **Travel:** Ability to travel frequently within the designated territory (NJ, PA, MD, CT, NH) to support local teams, conduct field coaching, and secure key regional partnerships (approx. 40–50% travel).

Benefits

Comp & perks

**What We Offer**
- Competitive base salary with a highly lucrative, performance-driven executive bonus structure.
- Comprehensive benefits package (Medical, Dental, Vision, HSA, and 401(k) with company match).
- Paid Time Off (PTO) and paid holidays.
- Travel/mileage reimbursement or auto allowance.
- A collaborative, forward-thinking executive environment with significant opportunities for professional impact and growth.