Emburse

Marketing Manager

Emburse

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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About the role

  • Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
  • Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.
  • Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)
  • Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.
  • Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
  • Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).
  • Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.
  • Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages.
  • Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness

Requirements

  • 6+ years of Customer or Growth Marketing experience
  • Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
  • Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
  • Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
  • Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo
  • Mindset geared towards continual improvement and optimization of campaign processes
  • Ability to thrive in dynamic environments and resolve ambiguity quickly
  • Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
  • Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
  • Experience working with stakeholders to coordinate campaign efforts
  • Desire to make a significant impact and drive change through effective campaign execution
  • Solutions-oriented mindset driven by curiosity to explore new campaign approaches
  • Bachelor’s Degree required: Marketing or Business Degree preferred
Benefits
  • Competitive pay
  • Flexible work
  • Inclusive and collaborative environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
cross-sell campaign strategiesmulti-channel marketing campaignsdata analysiscampaign effectiveness trackingROI optimizationcontent creationemail marketingwebinar executionin-app messagingcustomer segmentation
Soft Skills
relationship buildingproblem solvingadaptabilitycollaborationcommunicationcuriositystrategic thinkingcustomer engagementteam coordinationcontinuous improvement
Certifications
Bachelor’s DegreeMarketing DegreeBusiness Degree