Embark Student Corp.

Content Specialist

Embark Student Corp.

full-time

Posted on:

Location Type: Hybrid

Location: Mississauga • Canada

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Tech Stack

WordPress

About the role

  • Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns
  • Manage day-to-day social media content execution, including content planning, publishing, optimization, and performance tracking across priority platforms
  • Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies
  • Optimize content for SEO and AEO (Answer Engine Optimization), ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., featured snippets, FAQs, generative search results)
  • Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels
  • Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)
  • Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations
  • Support content strategy development and ideation based on data, audience insights, and emerging industry trends
  • Act as a liaison with the PR agency, supporting content coordination by:
  • Providing briefs, background materials, and brand context
  • Reviewing press materials for accuracy and brand alignment
  • Amplifying earned media across owned channels (web, email, social)
  • Collaborate with designers, internal stakeholders, and external writers or vendors as needed
  • Stay up to date on content, social, SEO/AEO, and PR best practices, platform changes, and competitor activity
  • Ensure all content meets editorial standards, accuracy, compliance, and accessibility guidelines

Requirements

  • 3-5 years of experience in content writing, editing, social media, or digital marketing
  • Strong writing, editing, and storytelling skills with exceptional attention to detail
  • Experience managing or supporting brand social media channels in a professional environment
  • Solid understanding of SEO fundamentals and growing familiarity with AEO and AI-influenced search behaviour
  • Proficiency with content management systems (e.g., WordPress, HubSpot, or similar)
  • Experience using analytics tools such as Google Analytics, social platform insights, SEMrush, or similar
  • Ability to tailor content for different channels, audiences, and stages of the customer journey
  • Experience working within brand guidelines and collaborating with creative and marketing teams
  • Comfort coordinating with external partners such as PR agencies or freelance contributors
  • Basic knowledge of HTML/CSS is considered an asset
  • University degree or diploma in Communications, Marketing, Journalism, or a related field
  • Highly organized with the ability to manage multiple priorities and deadlines
  • Strong verbal and written communication skills
  • A proactive self-starter with curiosity, adaptability, and a passion for continuous learning
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content writingcontent editingSEOAEOanalyticsHTMLCSScontent management systemsdigital marketingstorytelling
Soft Skills
attention to detailorganizational skillscommunication skillscollaborationadaptabilityproactivecuriositytime managementcreativityproblem-solving
Certifications
University degree in CommunicationsUniversity degree in MarketingUniversity degree in Journalism