Senior Lead Product Manager, Platform
Match Group
Job Level
Lead
About the role
- Lead email marketing strategy to drive customer engagement and retention through innovative campaigns and data-driven insights.
- Develop and execute the overall email marketing strategy to maximize engagement and conversion rates.
- Oversee the design and implementation of effective automated email workflows.
- Analyze campaign performance and customer data to identify trends and opportunities.
- Collaborate with other marketing teams to ensure cohesive messaging across channels.
- Manage and mentor a team of email marketing professionals.
Requirements
- 8+ years of experience in email marketing or related field, with a focus on leadership roles.
- Proven expertise in email marketing platforms and tools.
- Strong analytical skills and experience in data interpretation.
- Exceptional communication and project management skills.
- Ability to work collaboratively and lead a diverse team.
- Creative problem-solving mindset.
