Elmwood Brand Consultancy

Account Director, Trade Communications – Activations, Oil & Gas

Elmwood Brand Consultancy

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Location Type: Hybrid

Location: Singapore • Singapore

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Job Level

Lead

About the role

  • **Key Responsibilities**
  • **Strategic Leadership**
  • - Shape the trade communications strategy across distributors, workshops, retailers, fleets, and OEM partners.
  • - Convert product and brand strategies into clear, compelling trade narratives and toolkits.
  • - Demonstrate agility and independent judgement when advising clients on communication choices that strengthen commercial outcomes.
  • **Content & Materials Development**
  • - Oversee development of sell-in decks, product guides, POSM, mechanic toolkits, retail comms, and distributor enablement materials.
  • - Ensure information is technically accurate, market-relevant, and simple for trade partners to use.
  • - Drive efficiency in workflows, ensuring briefs, creative direction, and production move swiftly and with quality.
  • **Trade Activations & Events**
  • - Design and deliver trade activations such as mechanic engagement programs, partner summits, loyalty campaigns, and motorsport-linked experiences.
  • - Ensure operational excellence: planning, budgeting, logistics, and on-ground execution.
  • - Work with channel sales teams to integrate activations seamlessly into commercial plans.
  • **Client Relationship Management**
  • - Build strong, trusted relationships through clarity, responsiveness, and reliability.
  • - Position the team as solution partners — not just a servicing function — by anticipating issues and offering practical, commercial answers.
  • - Act as the senior escalation point, maintaining stakeholder alignment across brand, technical, sales, retail, and partner teams.
  • **Performance & Operations**
  • - Track KPIs for communications and activation effectiveness; turn insights into actionable improvements.
  • - Drive disciplined financial management: forecasting, budget stewardship, and profitability.
  • - Maintain operational control across timelines, approvals, compliance, and asset quality.

Requirements

  • **Traits & Mindsets**
  • - Agile: Adjusts quickly to changing client needs, business priorities, or market shifts.
  • - Efficient: Streamlines processes, removes clutter, and keeps projects moving without drama.
  • - Independent: Operates with minimal supervision; confident in decision-making and prioritisation.
  • - Problem Solver: Sees beyond tasks to diagnose root issues and present solutions.
  • - Relationship Builder: Instantly builds credibility, trust, and partnership with clients and internal teams.
  • - Commercially Sharp: Understands how trade communications influence revenue, loyalty, and channel performance.
  • - Calm Under Pressure: Maintains focus and good judgment in high-stakes or fast-moving situations.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
trade communications strategycontent developmentsell-in decksproduct guidesPOSMmechanic toolkitsretail communicationsbudget managementKPI trackingoperational control
Soft Skills
agilityefficiencyindependenceproblem solvingrelationship buildingcommercial acumencalm under pressureclarityresponsivenessreliability