Elmwood Brand Consultancy

Creative Strategist

Elmwood Brand Consultancy

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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About the role

  • Unlocking insights and tensions that map into creative/brand opportunity spaces
  • Develop brand and portfolio architecture blueprints that create clarity across complex product ecosystems and sub-brand relationships
  • Demonstrate fluency in asset thinking and its strategic foundation; identifying, rationalising and informing the role of current and potential distinctive brand assets.
  • Apply need-scope and demand space understanding to inform strategic positioning and brand territory development
  • Own strategic direction for complex brand projects independently with minimal oversight
  • Write compelling brand strategies, design territories, and creative principles that inspire exceptional design outcomes
  • Unpack the brief, play back key client’s intent and distilling relevant insights into actionable implications in a clear strategic framework
  • Conduct advanced visual semiotic and design language analysis, decoding how design communicates at conscious and subconscious levels
  • Craft strategic narratives that flow seamlessly from strategy into design execution, creating coherent storytelling across all touchpoints
  • Stay ahead of emerging trends and translate them into actionable messaging and semiotic codes across the entire brand world—from packaging to content
  • Demonstrate deep cultural fluency across India, Southeast Asia, Middle East, Korea/Japan, and Australia/New Zealand, translating regional nuances, consumer behaviours, and cultural codes into actionable design implications
  • Source, analyse, and synthesize consumer and cultural insights that ground strategic work in evidence
  • Develop and deliver visually compelling, exceptionally well-designed presentation decks and creative briefs that bring strategy to life through appropriate visuals, mood boards, and design references
  • Lead strategic presentations to senior stakeholders with confidence, authority, and compelling storytelling
  • Provide sharp written and verbal articulation that elevates and defends creative work
  • Serve as trusted strategic advisor to key accounts, identifying growth opportunities
  • Participate actively in new business pitches, contributing winning strategic narratives
  • Apply strong aesthetic sensibility and design judgment to ensure strategic work inspires visually compelling and culturally resonant creative outcomes
  • Collaborate closely with Executive Creative Director and Associate Creative Directors to strengthen design insights
  • Work seamlessly with client services to translate business objectives into strategic opportunities
  • Manage project scoping, budgets, and timelines efficiently and profitably
  • Work independently across multiple projects simultaneously with strong commercial awareness
  • Balance creative ambition with commercial reality, ensuring strategies drive both excellence and business success

Requirements

  • 6-10 years in brand strategy, design strategy, or creative strategy within leading agencies or consultancies
  • Category experience in Beauty, Personal Care, Alcohol, F&B, Healthcare and Luxury with understanding of their unique dynamics
  • Working knowledge of India, Southeast Asia, Middle East, Korea/Japan, and Australia/New Zealand markets
  • Portfolio demonstrating strategic work that influenced award-winning or commercially successful creative outcomes
  • Experience developing brand and portfolio architecture strategies for complex brand systems
  • Proven application of needscope methodology and demand space frameworks in strategic development
  • Advanced expertise translating consumer and cultural insights into compelling design territories and creative frameworks
  • Mastery of visual language, design semiotics, and how visual elements communicate meaning and emotion
  • Exceptional written and verbal skills—articulate complex ideas with clarity, precision, and impact
  • Sharp presentation skills with an eye for well-designed, visually engaging decks
  • Natural ability to make the complex simple—strategic thinking that's insightful and articulate
  • Independent operator who thrives working autonomously across multiple complex projects
  • Proactive, curious, and energetic toward strategic and creative challenges
  • Strong aesthetic sensibility with deep appreciation for how great strategy enables great creativity
  • Commercially savvy with ability to balance creative ambition with business realities
  • Confidence in leading conversations, challenging briefs, and defending strategic points of view
Benefits
  • Birthday Leave
  • Hybrid working environment
  • Group Health Insurance
  • Group Personal Accident Insurance
  • Curated Learning & Development opportunities
  • Annual festivities, along with various social events throughout the year
  • Fun Studio environment working alongside great and talented individuals
  • We offer 'Recharge Friday' every two weeks, providing our team members a half-day off on Fridays to promote well-being and rejuvenation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategydesign strategycreative strategyneedscope methodologydemand space frameworksvisual languagedesign semioticsconsumer insightscultural insightsportfolio architecture
Soft Skills
strategic thinkingwritten communicationverbal communicationpresentation skillsindependent operationproactive attitudecuriosityenergyaesthetic sensibilitycommercial awareness