ELLKAY

Web and Growth Marketing Manager

ELLKAY

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $85,000 - $105,000 per year

About the role

  • Own the ELLKAY website as the day-to-day operator and steward.
  • Independently create, update, and maintain website pages, landing pages, templates, and resource hubs.
  • Build new pages and layouts directly in the CMS without reliance on agencies.
  • Recommend and implement improvements to site structure, navigation, UX, and conversion paths.
  • Partner with content and demand teams to translate campaigns into effective web experiences.
  • Conduct CRO testing and optimization to improve engagement and lead conversion.
  • Ensure website accuracy, performance, and scalability as business needs evolve.
  • Own SEO execution in partnership with Marketing leadership.
  • Conduct keyword research and on-page optimization.
  • Optimize existing and new pages for organic visibility and conversion.
  • Monitor rankings, traffic, and performance to inform ongoing improvements.
  • Execute and optimize paid campaigns across Google Ads and LinkedIn.
  • Support ABM programs using provided target account lists.
  • Assist with budget pacing, performance monitoring, and optimization.
  • Execute email components of demand generation, event, and customer campaigns.
  • Build landing pages and forms in coordination with Marketing Operations.
  • Perform QA on emails, links, and rendering across devices.
  • Monitor website, SEO, email, and paid channel performance.
  • Analyze user behavior and funnel metrics to identify opportunities.
  • Continuously test and refine digital experiences to improve results.

Requirements

  • 5+ years of digital marketing experience, preferably in B2B SaaS, Healthcare IT, or technology-driven industries.
  • Strong website ownership experience, with the ability to independently build, update, and optimize web pages in a modern CMS.
  • Hands-on experience creating pages, layouts, templates, and components (Webflow experience is a strong plus).
  • Proven experience supporting SEO, paid search/social, and website optimization for lead generation.
  • Experience with marketing automation and CRM platforms (Salesforce, Account Engagement/Pardot, HubSpot, or similar).
  • Working knowledge of Google Ads and LinkedIn Ads, including performance analysis and optimization.
  • Proficiency in web analytics and SEO tools (Google Analytics, Google Tag Manager, Ahrefs, SEMrush, Moz, or similar).
  • Strong understanding of digital performance metrics, including traffic, conversion rates, CPL, and funnel performance.
  • Ability to translate data and insights into clear recommendations and hands-on improvements.
  • Strong project management skills and comfort managing multiple priorities in a fast-paced environment.
  • Bachelor’s degree in Marketing, Business, Communications, or related field; Google Ads or SEO certifications a plus.
Benefits
  • Medical, Dental, and Vision benefits
  • Employer-paid Life and LTD
  • 401k w/ matching – once eligibility is met
  • Work/life balance
  • Paid Volunteer Program
  • Flexible working hours
  • Generous FTO
  • Remote work options
  • Employee Discounts
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingwebsite optimizationSEOCRO testingweb analyticsmarketing automationCRMGoogle AdsLinkedIn Adscontent management system
Soft Skills
project managementdata analysiscommunicationindependenceproblem-solvingadaptabilitycollaborationtime managementattention to detailcreativity
Certifications
Google Ads certificationSEO certificationBachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications