Elite Insurance Partners

Video Editor

• Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns.
• Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities.
• Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes.
• Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions.
• Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated.
• Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance.
• Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI.
• Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels.
• Stay current on the evolving CTV, OTT, streaming, and video advertising landscape.
• Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix.

Paid Media Specialist – CTV & Video