Paid Media Specialist – CTV & Video

Elite Insurance Partners

Paid Media Specialist focused on Connected TV and video marketing for Elite Insurance Partners. Seeking an experienced candidate to build and scale meaningful acquisition channels.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Connected TV, OTT, and video advertising campaigns, with a strong focus on performance metrics, audience targeting, and data analysis to drive measurable business outcomes.

Highest-signal resume keywords

Connected TV Campaign ManagementOTT Advertising StrategyData Analysis and ReportingDirect-Response MarketingAudience Targeting and Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media ExperienceCampaign OptimizationAttribution AnalysisLead GenerationPerformance Marketing

Soft Skills

Strong Communication SkillsAnalytical Thinking

Tools & Technologies

YouTube TVVideo Advertising PlatformsAnalytics Tools

Industry Keywords

CTVOTTStreaming VideoPerformance MetricsAd Spend Management

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns.
Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities.
Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes.
Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions.
Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated.
Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance.
Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI.
Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels.
Stay current on the evolving CTV, OTT, streaming, and video advertising landscape.
Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix.

Requirements

What you’ll need

3+ years of hands-on paid media experience, with a strong emphasis on CTV, OTT, YouTube TV, or video advertising.
Direct experience managing CTV or streaming video campaigns.
Experience working directly with CTV providers, publishers, or end platforms is strongly preferred.
Strong understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization.
Proven ability to manage meaningful ad spend and make confident performance-based decisions.
Strong analytical skills with the ability to turn campaign data into clear recommendations.
Experience in direct-response marketing, lead generation, or performance marketing.
Comfortable working in a fast-moving environment where campaign performance directly impacts revenue.
Strong communication skills and the ability to explain performance insights to marketing leaders and executives.

Benefits

Comp & perks

401(k) with company match
Generous paid time off and paid holidays
Comprehensive medical, dental, vision, life, and disability insurance
Collaborative, high-performance culture with room for growth
Opportunity to help build and scale a major media channel for a growing national company