Eli Z Group

Email Marketing Manager

• Own email revenue targets across multiple Shopify stores.
• Plan and execute monthly campaign calendars per brand - aligned with product launches, seasonal moments, and inventory priorities.
• Analyze performance weekly (RPR, CTR, placed order rate, flow vs. campaign split) and turn data into your next round of tests.
• Build and optimize all core flows per store: Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, Back-in-Stock, VIP.
• Segment lists by purchase behavior, engagement tiers, browse activity, and predicted LTV.
• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, spam complaints below 0.1%.
• Write conversion-focused email copy: subject lines, body, CTAs.
• Apply direct-response frameworks (PAS, AIDA) - adapted to each brand’s voice.
• Design emails in Klaviyo’s editor or Figma. Mobile-first, clean, on-brand.
• A/B test relentlessly: subject lines, send times, layouts, CTA placement. One variable at a time, documented learnings.

Email Marketing Expert – DTC Brands