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Email Marketing Expert – DTC Brands
Eli Z Group. Own email revenue targets across multiple Shopify stores.
About the role
Key responsibilities & impact- Own email revenue targets across multiple Shopify stores.
- Plan and execute monthly campaign calendars per brand - aligned with product launches, seasonal moments, and inventory priorities.
- Analyze performance weekly (RPR, CTR, placed order rate, flow vs. campaign split) and turn data into your next round of tests.
- Build and optimize all core flows per store: Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, Back-in-Stock, VIP.
- Segment lists by purchase behavior, engagement tiers, browse activity, and predicted LTV.
- Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, spam complaints below 0.1%.
- Write conversion-focused email copy: subject lines, body, CTAs.
- Apply direct-response frameworks (PAS, AIDA) - adapted to each brand’s voice.
- Design emails in Klaviyo’s editor or Figma. Mobile-first, clean, on-brand.
- A/B test relentlessly: subject lines, send times, layouts, CTA placement. One variable at a time, documented learnings.
Requirements
What you’ll need- 3+ years in email marketing for DTC/eCommerce with hands-on Klaviyo experience.
- You’ve built flows that drive measurable revenue — not just “sent newsletters.”
- Proven results you can show: email-attributed revenue, RPR, flow performance, deliverability improvements. Specifics, not claims.
- Ability to manage multiple brand accounts simultaneously without dropping quality or deadlines.
- Strong copy + design skills: you can write a subject line that gets opened AND design an email that converts — without waiting for a separate team.
- Deliverability knowledge: sender reputation, authentication, inbox placement, list hygiene.
Benefits
Comp & perks- Fully remote since day one, work from anywhere.
- Team across 10+ countries.
- Annual team retreats in real locations (past: Mediterranean, European cities).
- AI-first culture - we use AI across operations, marketing, and product sourcing.
- You’ll have tools and budget.
- Multiple brands = more learning surface.
- You’ll sharpen your skills faster than in a single-brand role.
- Growth path toward Retention Lead or Head of Lifecycle as we scale.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingKlaviyoA/B testingconversion-focused copywritingdata analysisemail flow optimizationdirect-response frameworkslist segmentationdeliverability managementmobile-first design
Soft Skills
time managementattention to detailcreativitycommunicationorganizational skillsproblem-solvingadaptabilitycollaborationmultitaskinganalytical thinking