Eli Health

Growth Marketing

• Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives
• Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit
• Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations
• Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics
• Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets
• Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates
• Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution
• Work with agencies and internal teams to optimize campaign performance and creative production
• Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance
• Partner with Product to ensure acquisition strategies align with product roadmap and user experience
• Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention
• Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics
• Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization
• Analyze marginal ROI across channels to inform budget allocation decisions
• Forecast performance gaps and develop strategies to close them
• Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel
• Build dashboards and reporting that make complex performance data accessible to stakeholders

User Acquisition Manager