User Acquisition Manager

Eli Health

User Acquisition Manager driving performance marketing strategy at Eli Health. Focusing on user acquisition through data-driven campaigns across platforms like Meta and Google.

Posted 5/13/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives
Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit
Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations
Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics
Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets
Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates
Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution
Work with agencies and internal teams to optimize campaign performance and creative production
Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance
Partner with Product to ensure acquisition strategies align with product roadmap and user experience
Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention
Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics
Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization
Analyze marginal ROI across channels to inform budget allocation decisions
Forecast performance gaps and develop strategies to close them
Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel
Build dashboards and reporting that make complex performance data accessible to stakeholders

Requirements

What you’ll need

4-6 years of performance marketing experience with demonstrated results managing significant budgets ($1M+ annually)
Proven track record of scaling user acquisition while maintaining or improving unit economics
Deep expertise in Meta and Google advertising platforms, with experience launching and scaling emerging channels
Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms
Experience building and testing ad creative that deliver measurable performance improvements

Benefits

Comp & perks

Health insurance (medical, dental, vision, and more)
Flexibility over your schedule and vacations
Unlimited free access to the Bota Bota spa in Montreal

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingbookings forecastingtarget settingcapital allocationad creative developmentcost per installconversion ratesmarginal ROI analysisunit economicsSQL

Soft Skills

strategic partnershipcollaborationexperimentation mindsetanalytical skillscommunication