Eletromidia

Commercial Director

Eletromidia

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Lead

Tech Stack

Go

About the role

  • Pipeline Management: Define and monitor national and regional sales strategy, ensuring a healthy lead flow and the achievement of revenue targets.
  • Service Models: Structure the operation to reflect different business models: self-service (SMBs), assisted and consultative (hunting/farming for Mid-Market).
  • Go-to-Market: Implement governance rules for account allocation between direct and indirect channels, based on the customer's decision-making center.
  • Hunting and Farming: Lead teams for active prospecting of new mid-market clients and manage the existing portfolio to maximize upsell and cross-sell across OOH, TV, and Digital.
  • Complex Sales: Unlock the potential of brands that still underinvest in media by engaging senior decision-makers (C-levels) to sell the full ecosystem.
  • Inside Sales and CS: Oversee the digital prospecting and customer success teams, ensuring effective onboarding and retention of small advertisers on the platform.
  • Market Education: Promote the "evangelization" of professional media use and the power of combined offerings for advertisers transitioning from pure digital to OOH/TV.
  • Development and Enablement – Technical Mentorship: Ensure continuous team training so they master complex metrics such as ROI, CTR, viewability, and cross-media impact.

Requirements

  • Proven experience in commercial leadership within the advertising market (TV, Digital, or OOH).
  • Demonstrated ability to manage high-volume teams (SMBs) and complex sales (Enterprise/Mid-Market).
  • Strategic business vision with the ability to discuss ROI and branding with technical authority.
  • Analytical capability to cross-reference audience data across different platforms.
  • Executive presence for C-level interactions across diverse company profiles and segments.
Benefits
  • Work model: 3 to 4 days per week in-office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
pipeline managementsales strategyaccount allocationprospectingupsellcross-sellcustomer successROICTRviewability
Soft skills
commercial leadershipteam managementstrategic visionanalytical capabilityexecutive presencetechnical authorityeffective onboardingretentioncommunicationmentorship