Element451

Director of Growth Marketing

Element451

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth
  • Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices
  • Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels
  • Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms
  • Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns
  • Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI
  • Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows
  • Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality
  • Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)

Requirements

  • 6–8+ years of experience in growth marketing, demand generation or performance marketing, ideally within a B2B SaaS company
  • A strategic demand leader, not just a campaign executor—you’ve built or scaled demand generation functions before
  • Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization
  • Strong experience managing marketing budgets and performance targets, including working with media agency partners
  • Highly data-driven with the ability to analyze campaign performance and continuously optimize marketing investment
  • Comfortable operating in modern marketing environments that use automation, AI, and experimentation
  • Experience working with CRM and marketing automation platforms (HubSpot strongly preferred)
  • Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership
Benefits
  • 20 PTO days + 10 company holidays
  • Comprehensive health, dental, and vision coverage
  • 401(k) with 4% employer match
  • Modern tech + opportunity to work with AI-driven tools
  • Fast-moving, mission-driven culture
  • High-impact work that improves access to higher education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationperformance marketingcampaign optimizationlifecycle marketingdata analysismarketing automationmedia buyingbudget managementcampaign experimentation
Soft Skills
strategic leadershipcollaborationcross-functional teamworkdata-driven decision makingcommunication