Element451

Director of Product Marketing

Element451

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead product marketing at Element451, establishing a cohesive strategy and operating model that aligns Product, Marketing, Revenue, and Customer Success.
  • Own positioning & messaging across key products and capabilities - consistent, differentiated, and built for iteration and testing.
  • Design and implement AI-supported product marketing workflows to accelerate research, positioning development, messaging iteration, asset creation, and GTM execution.
  • Use AI tooling to synthesize customer insights, market research, competitive intelligence, and product usage data into actionable narratives, launch strategies, and enablement.
  • Drive product launches and feature releases—plan, execute, and optimize launches at scale with clear timelines, readiness checklists, and measurable outcomes.
  • Build scalable frameworks for producing product marketing assets, including web content, solution briefs, sales enablement, demo narratives, competitive battlecards, and training - without sacrificing quality or rigor.
  • Partner with Demand Gen to align messaging with campaigns, channels, and lifecycle stages - improving relevance and performance across the funnel.
  • Enable Sales and CS with clear value props, differentiation, competitive positioning, and talk tracks - supported by AI explainers, proof points, and adoption/usage insights.
  • Establish and track KPIs across launches and initiatives (adoption, pipeline influence, win-rate impact, competitive performance), using AI-assisted analysis to continuously improve GTM effectiveness.

Requirements

  • 8+ years in product marketing (or product management with strong GTM ownership) in a B2B SaaS environment.
  • Proven experience building and executing product marketing strategy at scale across multiple products/capabilities.
  • Hands-on experience using AI tools to support research synthesis, messaging development, content creation, enablement, or performance analysis.
  • Exceptional writer and communicator - able to move from strategy to crisp execution quickly.
  • Strong cross-functional leader who can drive alignment across Product, Sales, Marketing, and Customer Success.
  • Highly organized - comfortable running multiple launches and initiatives in parallel.
  • Data-oriented, with experience using insights and experimentation to refine messaging and GTM motions.
  • Comfortable as both a leader and an individual contributor in a fast-paced environment.
  • Curious, pragmatic, and focused on outcomes over activity.
Benefits
  • 20 PTO days + 10 company holidays
  • Comprehensive health, dental, and vision coverage
  • 401(k) with 4% employer match
  • Modern tech + opportunity to work with AI-driven tools
  • Fast-moving, mission-driven culture
  • High-impact work that improves access to higher education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct managementgo-to-market (GTM) strategyAI toolsresearch synthesismessaging developmentcontent creationperformance analysisKPI trackingdata analysis
Soft Skills
exceptional writingcommunicationcross-functional leadershiporganizational skillsdata-orientedcuriositypragmatismfocus on outcomesability to executeadaptability