
Senior Marketing Manager
Element Solutions Inc
full-time
Posted on:
Location Type: Hybrid
Location: Connecticut • Missouri • United States
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Salary
💰 $110,587 - $135,881 per year
Job Level
About the role
- Develop and implement marketing plans aligned with business goals
- Identify target audiences and create strategies to reach and engage them
- Manage annual marketing budgets and track ROI on marketing activities
- Plan, execute, and optimize multi‐channel marketing campaigns (digital, print, events, social media)
- Coordinate with internal teams and external agencies to deliver high‐quality content and creative assets
- Monitor campaign performance and adjust strategies based on data insights
- Ensure consistent brand messaging across all communication channels
- Oversee development of marketing materials, presentations, and promotional content
- Support brand positioning and competitive differentiation initiatives
- Conduct market research to identify trends, customer needs, and competitive activity
- Analyze marketing data, KPIs, and campaign results to inform decision‐making
- Provide insights and recommendations to leadership and sales teams
- Oversee website content, SEO/SEM efforts, email marketing, and social media presence
- Manage digital analytics tools to track engagement and performance
- Support marketing automation and CRM‐based campaigns
- Partner with sales, product, and operations teams to support go‐to‐market initiatives
- Coordinate marketing support for product launches, trade shows, and customer events
- Provide marketing guidance and materials to internal stakeholders
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5–7 years of experience in marketing, with experience managing campaigns or projects
- Strong understanding of digital marketing tools, analytics, and platforms
- Excellent communication, project management, and organizational skills
- Ability to analyze data and translate insights into actionable strategies
- Experience working with creative teams, agencies, or cross‐functional partners
Benefits
- Generous performance related bonus plan
- 401k plan with company matching
- Life Insurance
- Medical Insurance
- 9 holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing plansmulti-channel marketing campaignsdigital marketingSEOSEMemail marketingdata analysisKPI analysismarketing automationCRM
Soft Skills
communicationproject managementorganizational skillsdata analysisstrategic thinkingcollaborationleadershipcreativityproblem-solvinginsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business